Oi: Brand Direction

2022

Brand Direction & Project Managing

Led a year long branding project in collaboration with design studio Hidden Figures to develop the brand identity for CJ OliveNetworks’ AI product suite. Worked closely with the CTO, CX Design Lead, Product Team, WebApp Tech Team, and individual AI product leads to:

  1. Establish overall brand strategy and direction,

  2. Structure a cohesive brand family across multiple AI products,

  3. Select final BI (Brand Identity) from three proposed options for five AI products,

  4. Direct the POC design process and ensure a smooth transition for internal teams into implementation.

Oi Creative Platform is a GAN AI + LLM SaaS service tailored for creative art generation practices.

It is an AI creative service that helps creators expand their creativity by supporting efficient creation, distribution, and monetization of content. With tools like Oi Writer and Oi Painter, the platform aims to build a thriving creator economy.

The brand identity is built around the fantastical “invitation for New Universe,” emphasizing boldness, futuristic, colourful, and a unified sense of mind and movement.