Affecto: Brand Direction

2022

Brand Direction & Project Managing

Led a year long branding project in collaboration with design studio Hidden Figures to develop the brand identity for CJ OliveNetworks’ AI product suite. Worked closely with the CTO, CX Design Lead, Product Team, WebApp Tech Team, and individual AI product leads to:

  1. Establish overall brand strategy and direction,

  2. Structure a cohesive brand family across multiple AI products,

  3. Select final BI (Brand Identity) from three proposed options for five AI products,

  4. Direct the POC design process and ensure a smooth transition for internal teams into implementation.

Affecto is a GAN AI SaaS post-production tool tailored for media content.

This media AI solution is equipped with essential features for content repurposing and editing. By using AI GAN technologies, it significantly reduces the time and cost associated with repetitive tasks, maximizing production efficiency.

While building the brand for this product, we aimed to capture the “magical” and “spotlighting” essence of a next-gen AI media tool, one that simplifies content creation, enhances accessibility, and maximizes efficiency through intelligent automation.