ADOCENT: Brand Direction

2022

Brand Direction & Project Managing

Led a year long branding project in collaboration with design studio Hidden Figures to develop the brand identity for CJ OliveNetworks’ AI product suite. Worked closely with the CTO, CX Design Lead, Product Team, WebApp Tech Team, and individual AI product leads to:

  1. Establish overall brand strategy and direction,

  2. Structure a cohesive brand family across multiple AI products,

  3. Select final BI (Brand Identity) from three proposed options for five AI products,

  4. Direct the POC design process and ensure a smooth transition for internal teams into implementation.

ADOCENT is a TTS(Text to Speech) AI SaaS docent solution for galleries.

ADOCENT is an AI docent app that introduces a wide range of artworks in collaboration with small galleries across Korea. Using virtual humans and voice cloning technology, it provides engaging audio docent services and detailed artwork information. Designed for anyone who truly adores art, ADOCENT offers an accessible and enriching way to experience and appreciate artistic expression.

By blending the worlds of art experience and AI, ADOCENT aims to create a trustworthy and forward-thinking service that enables everyone to enjoy art beyond the boundaries of time, space, and medium. The brand was built with the vision of "Discovering art with AI," guided by keywords such as Frame, Advanced, and Trustworthy to reflect the harmony between innovation and cultural appreciation.