Aipex: Brand Direction

2022

Brand Direction & Project Managing

Led a year long branding project in collaboration with design studio Hidden Figures to develop the brand identity for CJ OliveNetworks’ AI product suite. Worked closely with the CTO, CX Design Lead, Product Team, WebApp Tech Team, and individual AI product leads to:

  1. Establish overall brand strategy and direction,

  2. Structure a cohesive brand family across multiple AI products,

  3. Select final BI (Brand Identity) from three proposed options for five AI products,

  4. Direct the POC design process and ensure a smooth transition for internal teams into implementation.

Aipex is business specialized MLOps service that maintain and design APIs tailored to business needs. From algorithm development to API deployment, performance monitoring, automated updates, and ongoing maintenance, it supports the entire MLOps lifecycle and transform business experiences.

In short, it's an API marketplace. Aipex delivers AI solutions to business challenges and build a reliable ML API platform across various sectors. It aims to position the platform as the “core engine” of CJ AI infrastructure, an essential utility that is smart, user-friendly, and capable of diagnosing and resolving problems with agility. The brand identity was developed to reflect this mission: intuitive, versatile, and essential.