Marsuk: Virtual Human

2023

Brand Direction & Project Managing

Led a branding project in collaboration with the design studio GIGIC, focused on branding CJ ONS’s AI Virtual Human IP’s.

Worked closely with the CTO, Virtual Human Lab, Product Team, and key stakeholders of each VHL AI product to:

  1. Define the overall IP brand strategy,

  2. Structure compelling storytelling,

  3. Select 2 final designs from 5 proposed BIBX concepts,

  4. Direct the POC design process and ensure a smooth transition for the internal team.

  • An image of the Cultural Center.

    01

  • An image of the Cultural Center.

    03

  • An image of the Cultural Center.

    02

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